I grow businesses.
I build what powers them.
I'm Ebuka, I run performance campaigns, build websites and apps, and craft digital strategy for businesses across Africa and beyond. From the first ad click to the product people land on.
Work across marketing,
development, and strategy.
HFM Trading Broker — Digital Marketing Strategy
Led performance marketing and growth strategy for a global trading broker operating across African and European markets.
Mushion Africa — E-commerce Platform & Growth
Built a full-stack PHP/MySQL e-commerce platform for an African fabric and lifestyle brand, from ground up to launch.
Motherland Festival — Ticketing System
End-to-end ticketing platform built for the Motherland cultural festival — QR codes, Paystack integration, admin panel.
WeSpare — Digital Marketing & Growth Strategy
Developed the go-to-market and digital marketing strategy for a Nigerian ajo (cooperative savings) digitisation app.
Thoughts on marketing,
growth, and building.
Rich Dad Poor Dad sounds Great..... Until you try it in Nigeria
Discover why Rich Dad Poor Dad's principles fail in Nigeria, where reality clashes with financial theory, making wealth-building a daunting task.
Life Is Luck. The Rest Is Just Timing and Hustle
Discover how luck, timing, and hustle shape life's successes and failures, and why hard work isn't always enough to guarantee success.
Nigeria is not anti-subscription. Nigeria is pro-survival.
Unlock the truth behind Nigeria's subscription market: it's not about bad UX, but survival priorities, competing with basic needs like food and rent.