Writing

Thoughts on marketing,
growth, and building.

Essays and observations on digital marketing, performance campaigns, fintech, and growing businesses in Africa.

All Life Marketing Performance Marketing Social Media Strategy
Rich Dad Poor Dad sounds Great..... Until you try it in Nigeria
14 Jun 2026

Rich Dad Poor Dad sounds Great..... Until you try it in Nigeria

Discover why Rich Dad Poor Dad's principles fail in Nigeria, where reality clashes with financial theory, making wealth-building a daunting task.

Life 5 reads
Life Is Luck. The Rest Is Just Timing and Hustle
14 Jun 2026

Life Is Luck. The Rest Is Just Timing and Hustle

Discover how luck, timing, and hustle shape life's successes and failures, and why hard work isn't always enough to guarantee success.

Life 3 reads